More resorts. More variety. More convenience. More fun. Park Place
Entertainment Corporation (NYSE: PPE), the world's largest gaming
company, announced today that it will unify all its casino player
loyalty clubs under a single, new, umbrella program - Park Place
The new program debuted on Jan. 8, 2002, with cash-back bonuses at the
company's five Las Vegas destination resorts: Caesars Palace, Bally's,
Flamingo, Paris and the Las Vegas Hilton.
"With Park Place Connection, we're giving our customers yet another
reason to experience all our resorts and to become personally acquainted
with the remarkable range of benefits and incentives that can only come
from a large, diverse resort enterprise. In our case, bigger is
definitely better for our customers," said Park Place Chief Operating
Officer Wallace R. Barr.
Often compared to frequent flyer programs, the casino players club
rewards customers for their patronage - offering points in proportion to
amounts wagered. Based on points earned while playing slot machines,
members are eligible to receive cash rebates, in addition to any casino
winnings. The coin-in required to earn a point is determined by each
resort. Slot machine and table game players also receive complimentary
hotel, dining and showroom privileges, special rates, discounts and
event invitations from the individual Las Vegas resorts, based on their
The Park Place Connection card can be easily inserted into slot machines
at any of the company's Las Vegas casino resorts. The machines' card
readers will instantly recognize the customer and award points for
casino play, automatically linking points earned at any of the other
four Park Place resorts in Las Vegas. Aggregating points enables players
to earn rewards faster by combining their play from multiple PPE
Guests will sign up in the Park Place casino of their choice and receive
a Park Place Connection card. Patrons can redeem cash-back bonuses,
based on their total Park Place Las Vegas casino play, at any of the
five resorts. The new Park Place Connection program combines the popular
Caesars Emperors Club, the Bally's MVP Club, the Flamingo Players Club,
the Hilton Barron's Club and the Club Paris programs. Guests who enjoy
playing at several resorts will no longer find it necessary to enroll in
five casinos, juggle five cards or run around to redeem their cash-back.
"We want our guests to enjoy their resort experience and let us do the
accounting," said Barr. "Our research shows significant cross-property
patronage among our Las Vegas resorts. We want to make it easier for the
player to realize all the benefits of playing at Park Place properties
by linking their rewards."
The company's Las Vegas casinos will continue to offer preferred
customers resort complimentaries, invitations to tournaments and special
events, special hotel room rates and seasonal promotions - each tailored
to the resort.
Park Place Connection represents the company's latest effort to offer
added convenience to customers of all of its Las Vegas casino resorts.
Park Place currently offers cross charging privileges, enabling Las
Vegas hotel guests to sign and charge meals, beverages and merchandise
at any of the properties to their host hotel account. The company also
offers hotel guest registration at McCarran International Airport for
all five of its Las Vegas properties.
Celebrating the debut of the Park Place Connection program, the
company's five Las Vegas resorts - Bally's, Caesars Palace, Flamingo,
Paris and the Las Vegas Hilton - will give every Connection member a
free entry to win a VIP Fantasy Sweepstakes, offering five grand prize
VIP Fantasy vacations for a winner and seven guests. Prizes at each of
the five resorts include: (for the winner) four days and three nights in
an ultra-luxurious suite (Caesars Palace is offering the "Rain Man"
suite. The Las Vegas Hilton is offering a 10,000 sq. ft. sky villa, as
shown on ABC 20/20 by Joan Lunden.) Winners' guests will receive four
days and three nights' accommodations in deluxe guest rooms. Winners
and guests will receive round-trip U.S. air transportation, limousine
service to and from McCarran International airport, VIP check-in, and
all five winners will see their names on the giant center-Strip marquee
at Bally's. The fantasy grand prizes will include additional
one-of-a-kind experiences. Bally's is offering its winner a walk-on
role in the stage spectacular "Jubilee!" The Flamingo is offering
king's row seating for a Gladys Knight headliner performance, with a
special song dedicated to the winner.
All five winners and their guests will be honored in a special exclusive
party. Paris will offer its Eiffel Tower observation deck to hold a
party for the eight honorees. Caesars Palace will hold a Roman-themed
party for its eight special guests in the two-story suite used by Dustin
Hoffman and Tom Cruise in the Oscar-winning movie "Rain Man."
Everyone who receives a Connection card through March 29 will receive
free entry to win $500 cash, dinners and other special prizes in 7 pm.
drawings at all five resorts. Players will receive an additional entry
for every 20 points earned (up to a maximum 50 entries per day). Daily
drawing winners must be present to win. Daily winners will be entered
into the grand prize drawing, scheduled on March 29. The five grand
prize winners need not be present to win.
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